MBA Marketing Management is a 2-year course. There is no doubt that it is one of the most opted specializations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behaviour, advertising, and other facets of the field. If you are interested in the entertainment, media, promotions, advertisement, sales and general management fields, then the MBA is appropriate for you.
Marketing is about relationships it’s all about identifying, predicting, and fulfilling what customers or clients need or want. Marketing is unique to just businesses; other types of organizations, from libraries to charities and government to religious institutions, use marketing strategies.
Marketing is an important key for organizations to have a way to share the services, products, or work they do with the public. Marketing is the heart of any organization. So, The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.
MBA Marketing Management Highlights
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Course Level |
Post Graduate |
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Full-Form |
Master of Business Administration in Marketing Management |
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Duration |
2 years |
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Examination type |
Semester Based |
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Eligibility |
Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
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Admission Process |
Entrance Exams are followed by Group Discussions, Written Analysis tests and Personal Interviews. |
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Average Salary |
INR 5,00,000 - 20,00,000 |
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Top Recruiting Companies |
IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Wipro, Capgemini, Accenture, Ernst & Young (EY), etc. |
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Job Positions |
Market Analyst, Sales Manager, Public Relations Director, Brand Manager, Product Manager, Marketing Strategist, Digital Marketing Executive. |
Eligibility Criteria for MBA Marketing Management
1. Applicant should have graduated in any discipline from a recognized university with minimum 50% marks or its equivalent CGPA.
2. Applicants should have a minimum of 3 to 5 years of work experience.
3. There is an age limit prescribed by a few institutes that provide part-time degrees.
4. According to some institutes, a candidate’s age should not be less than 27 years and not more than 50 years.
5. Candidates should have aggregate marks of 40% to 60% in the undergraduate degree.
Admission Process
1. Applicant on relevant entrance examinations determines admission to various universities and colleges.
2. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
3. Candidates who qualify for the test are called for an interview before the final seat allotment.
4. The top entrance exams for MBA are CAT, XAT, SNAP, NMAT, MAT, CMAT, MICAT and GMAT.
Career after MBA Marketing Management
Students who complete MBA in Marketing will get a depth understanding of a variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students expect to get first-hand exposure to work on live projects and learn the intricacies of marketing functional areas.
After the completion of MBA in marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising and market research. The most sought-after career opportunity as the scope in the marketing field across the world is huge.
The most prominent and growing field after graduation in the stream of marketing would be Digital Marketing which requires knowledge of social media marketing, pay-per-click, google ads, search engine optimization, etc. Many reputed companies are always looking for talented MBA professionals with good amount of salary. These individuals can also get work opportunities abroad.
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Job Role |
Job Description |
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Marketing Analyst |
A market analyst is responsible for studying market conditions to assess the potential sales of products and services.The goal of a market analyst is to assist companies to determine what products are in demand, who will purchase the products and the price they are willing to pay. |
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Sales Manager |
A sales manager is someone who is responsible for leading and guiding a team of salespeople in an organization. They set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process. |
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Public Relations Director |
The roles of the public relations director include setting goals for the PR team and monitoring it, cultivating and maintaining relationships with media and influential personalities, and maximizing the brand's presence on various channels. |
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Marketing Executive |
A marketing Executive is a marketing professional who manages and oversees the execution of marketing strategies. The marketing Executive supports the work of marketing teams on projects and activities aimed at developing marketing strategies and campaigns with the overall goal of maximizing company profit. |
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Digital Marketing Executive |
A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space. Their main aim is to establish and manage the business’ online presence. |
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Brand Manager |
A Brand Manager is responsible for adapting a brand strategy for a company's target market. Brand managers must have strong communication skills and need to maintain good relationships with colleagues and external contacts. |
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Product Manager |
A product manager is responsible for the development of products for an organization, known as the practice of product management. Product managers own the business strategy behind a product (both physical and digital products), specify its functional requirements, and generally manage the launch of features. They coordinate the work done by many other functions like software engineers, data analysts, data scientists and product designers and are ultimately responsible for the business success of the product |
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Market Research Analyst |
Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. |
MBA Marketing Management Syllabus
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SEMESTER 1 |
SEMESTER 2 |
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Management Concepts |
Accounting And Managerial Decisions |
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Business Environment |
Computer Application-? |
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Managerial Economics |
Sales Management |
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Statistical Analysis and & Operations Research |
Consumer Behavior |
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Financial and Cost Accounting |
Agricultural And Rural Marketing |
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Marketing Management |
Marketing Research |
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Financial Management |
Advertising Management |
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SEMESTER 3 |
SEMESTER 4 |
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Retailing |
Strategic Management |
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Entrepreneurship Development |
Marketing of Non-profit Organization |
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Service Marketing And CRM |
Logistics And Supply Chain Management |
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E-Commerce |
Computer Application |
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Product And Brand Management |
Management Information System |
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International Business |
Industrial Marketing |
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Total Quality Management |
